I always advise against self-publishing. As a journalist I’ve had many friends and colleagues self-publish. Even one who had a million followers which were an interactive part of her business. The books don’t sell. As a marketer and former business columnist I always tell people it’s about channels of distribution. You can’t effectively sell something that is not widely promoted and distributed and many outlets still won’t review self-published books. People pitch me all the time and the first thing I do is check to see if they self-published. I tell people if you want to do it for your business as a supplement to your thought leadership or to fulfill a personal dream do it but don’t do it because you think it’s going to sell even hundreds of copies. I’m a dreamer it’s why I never gave up on getting published after majoring in business but the business side of me makes me a realist.